Social media has an impact on
businesses across a range of sectors and alters how many professionals work.
Social networking has been quite beneficial for the human resources industry.
Social media platforms make it feasible for HR to connect with every employee
in the company, no matter where they are situated. HR professionals started
using social media to see how current employees and potential hires view a
company. Continue reading to discover more about using social media in HR. (
Figure 01: Advantages of social media
HR issues
The HR management role of a
corporation oversees the following issues relating to employees,
- Recruiting
- skill development
- strategy development
- communication
Social media use can assist with all
those duties. Let's delve in and examine each of the problems in more detail.
The company's social media networks can be used by HR managers to publish job openings. By looking at their accounts, it can also be used as a tool to profile possible applicants. Without using words, the profiles can point to a possible employee's advantages and disadvantages while also providing some additional details. They assess the candidate's soft talents in addition to their hard skills during the interview. Visit GradesFixer's social media essays to learn more about social media as a window into a person's inner world. These papers offer a fresh perspective on the personality. (GradesFixer, 2022)
Figure 02: social
media for recruiting
If a person fits into the culture
of the company, it can be determined from the information on social media
profiles. In many nations, it is required for recruiters to see candidates'
social media accounts. Additionally, based on the study and analysis, a
candidate might be disqualified due to his lifestyle, which is incompatible
with the business.
Rapid and efficient
development
Social media sped up the hiring
process overall. With the use of social media, it is also possible to quickly
receive feedback from employees. It might encourage collaboration among the
numerous stakeholders and employees of the organization. Real-time training
that is accessible while on the go may aid in learning and development.
Activating Conversation
Social media enables a more
informal sort of communication as opposed to official meetings and emails.
Instead of waiting for the HR specialist to find your "essay" in his
inbox, it is preferable to write in direct messages and fix the issue right
away. Since employees receive so many emails every day, HR communications can
get lost in the sea of emails. It's simple to stay current on topics an
employee might be interested in thanks to social media. Human resources may
mandate that all employees follow significant topics and websites related to
the business on social media.
Making Plans and Other
Advantages
It's crucial for HR to develop the ideal mix of social media tools. It's not enough to simply be active on well-known platforms like Facebook and Twitter. As described by Hppy, (2022) with the right combination, they will be able to connect with the appropriate people at the appropriate time. While some channels target the broader public, others connect with the staff of the business.
Figure 03: Employee Branding
While some interactions may serve to strengthen the company's brand and entice new hires, others may be utilized to disseminate helpful information regarding employee benefits. When developing a company's social media HR strategy, knowledge and experience are essential. The ideal strategy considers several execution-related factors, including the media mix, content kind, channels, target audience, and technologies.
Conclusion
It's time to think twice if you
are not integrating SMM into your HR management initiatives. Social media
platforms are now widely utilized for more than just communication and
enjoyment; they are also a great resource for establishing one's professional
brand, obtaining employment, and developing a variety of skills. This is an
easy approach to get in front of plenty of people. Now, employers are also
accustomed to using it. Adopting social media in HR is not a straightforward
process, despite its many benefits. To complete the task, participation from
all other business and support departments is required.
References
Hppy, (2022) social
media as an Important Tool for HR Professionals [Online]. Available at https://gethppy.com/hrtrends/companys-social-media-as-an-important-tool-for-hr-professionals
Accessed on 12th November
2022
Dominion,
(2014) 4-ways-human-resources-uses-social-media-to-its-advantage [Online].
Available at https://www.dominionsystems.com/blog/4-ways-human-resources-uses-social-media-to-its-advantage Accessed on 12th November
2022
GradesFixer, (2022) Social media [Online]. Available at https://gradesfixer.com/free-essay-examples/social-media/ Accessed on 12th November
2022
Madusha in this artical well said about the How can HR professionals use social media to their advantage and if you can further said about Disadvantages also its very helpfull
ReplyDeleteWell explained on the use of social media for HR practices. Agreed with the conclusion on the active engagement of the overall department of an organization toward the digital-led era.
ReplyDeleteThis comment has been removed by the author.
ReplyDeletewe can use social media as weapon to hit recruitment targets
ReplyDeleteSome individuals don't enjoy using social Media. Better to talk about what May be done to cover them for this side as well
ReplyDeleteIn this globalizing environment, using social media in HR practices can be considered as an important role. But at the same time when considering factors like generation gaps, this would create several issues in older generation who are not familiar with Social media just at younger generation.
ReplyDeleteSM is one of the most cost-effective ways that can be used in HRM. Can you identify the challenges and give recommendations as well ?
ReplyDeleteThis article does a good job of explaining how HR professionals may use social media to their benefit. If you can, you should also discuss the disadvantages because they have an impact on the company's ability to produce.
ReplyDeleteWhat are the challenges faced by HR professionals in the process of using social media?
ReplyDeleteI think Actively participating conversations have more disadvantages from the view of the organization.
ReplyDeleteIt has both beneficial and negative effects on HR. From a positive perspective, it gives people the chance to network, share ideas, and learn about changes that could affect our community. It also gives people the chance to share resources. Inverse effects including privacy, opinions against facts, and an overwhelming amount of time required to keep up with daily swift changes are also possible.
ReplyDeleteI think while HR professionals ease their work, and getting advantage of using social media some communities of various parts of the world who are not technically sophisticated will miss opportunities and organizations will be missing some greater talent.
ReplyDelete